Case Study: Two Dudes launches a new B2B store and streamlines wholesale operations with SparkLayer

Men's premium skincare brand, Two Dudes, launch their new B2B store on SparkLayer and Shopify

Two Dudes, a New Zealand-based men's premium skincare brand, was struggling with a highly manual B2B sales operation. Their challenges included processing orders from customer emails, a lack of clear pricing visibility, and no integration with their fulfillment software. This labor-intensive process was hindering the growth of their wholesale channel.

By implementing the SparkLayer B2B platform on their existing Shopify store, Two Dudes created a new self-service ordering channel for their wholesale customers. SparkLayer automated their key pain points, providing 24/7 customer access, clear tiered pricing, and seamless integration with their fulfillment system. This solution from SparkLayer transformed their B2B operations, eliminating manual data entry and accelerating their retail growth.

Two Dudes

Tomas Tappin

Co-Founder