Toluna B2B Case Studies & Customer Successes

Toluna is a leading provider of real-time digital consumer insights and empowers companies to brainstorm ideas, uncover new business opportunities and answer their questions in real time. Toluna is transforming the way marketing decisions are made by bringing consumers and brands together via the world’s largest social voting community of 13.4+ million members across 68 countries.

Acosta Sales & Marketing achieves a scalable, modern shopper panel with Toluna's PanelPortal

Acosta Sales & Marketing

ACSI (American Customer Satisfaction Index) achieves greater efficiency and cost savings with Toluna SampleXpress

American Customer Satisfaction Index

David VanAmburg

Director

AstraRicerche achieves faster project launches and real-time respondent pricing with Toluna SampleXpress

AstraRicerche

Cosimo Finzi

CEO

BNY Mellon achieves deep investor insights to guide advisory strategy with Toluna

BNY Mellon

Mark Santero

Chief Executive Officer

Boiron, Inc. achieves faster packaging decisions and real-time insights with Toluna QuickSurveys (Toluna)

Boiron, Inc.

Brass achieves rapid, high‑response B2B customer insight for Royal Mail with Toluna PanelPortal

Brass

Brownie Brittle finds the sweet spot in new product development with Toluna

Brownie Brittle

Chris Pruneda

Chief Marketing Officer

Brownie Brittle achieves validated new product concepts and reduced development risk with Toluna

Brownie Brittle

Cable News Network International achieves rapid, reliable global election insights with Toluna

Cable News Network International

Duncan Morris

Vice President, Research

CMI achieves real-time, longitudinal holiday shopper insights with Toluna's PanelPortal

CMI

CNN International gains rapid, quotable global election insights in 24 hours with Toluna

CNN International

CPG company achieves real-time, in-the-moment deodorant usage insights with TolunaMobile Diary (Toluna)

CPG Company

CVS Caremark achieves measurable, consistent in-store customer experience improvements with Toluna

CVS Caremark

Mark Kolligian

Former Vice President, Customer Experience

Publisher De Agostini achieves 24-hour consumer insights and 10-day product launches with Toluna's automated research solutions

De Agostini

Mauro Gagliardone

International Marketing Innovation Consumer Insight Manager

Dentsu Aegis Network achieves rapid insight that 'Capitalize' ad strategy outperforms during COVID-19 with Toluna

Dentsu Aegis Network

Discovery Channel achieves real-time viewer insights and smarter programming decisions with Toluna

Discovery Channel

Dreyfus achieves timely investor insights and launches thought‑leadership campaign with Toluna

Dreyfus

Global Technology Solutions Company retains market leadership with Toluna QuickSurveys

Global Technology Solutions Company

Globally Market Research Company expands client portfolio and accelerates insights with Toluna QuickSurveys

Globally Market Research Company

Using Automated Concept Testing to Gauge Appeal of Client’s New Product

Harris Interactive

Healthcare Research Specialist achieves access to hard-to-reach, high-prescribing physicians and real-time quality data with Toluna List Match

Healthcare Research Specialist

Healthcare Research Specialist achieves real-time access to low-incidence post‑menopausal prescription patients with Toluna's Pharmacy Intercept

Healthcare Research Specialist

IMRG (the UK’s online retail association) deepens retail research and gains real-time consumer insight with Toluna

IMRG

Insights West achieves an 18,000-member Western Canada access panel and 25% response rate with Toluna's PanelPortal

Insights West

Steve Mossop

President and Founder

J. Walter Thompson achieves real-time consumer insights with Toluna QuickCommunities

J. Walter Thompson

Sarah Tilley

J. Walter Thompson

Just Eat achieves real-time ad insights and faster campaign decisions with Toluna's PowerConcept

Just Eat

Nabila Prieto

Marketing Communications Manager

Just Eat achieves rapid, actionable TV ad insights with Toluna's PowerConcept

Just Eat

Nabila Prieto

Marketing Communications Manager

Kerry Foods (Kerry Group) achieves fast-fail consumer insights and rapid concept validation with Toluna

Kerry Group

Largest Media Company accelerates time-to-insight with GDPR-compliant behavioral tracking from Toluna

Largest Media Company

Leading Energy Company achieves targeted marketing and optimized ad spend with Toluna

Leading Energy Company

Loyalty & Marketing Solutions achieves real-time shopper payment insights with Toluna's TolunaMobile Diary

Loyalty & Marketing Solutions

Macmillan achieves rapid, cost-effective insight into cancer patients with Toluna PanelPortal

Macmillan

Victoria Boelman

Market Researcher

Major Pharmacy Company achieves actionable in-store customer insights and operational consistency across 9,000+ stores with Toluna

Major Pharmacy Company

Media Research Specialist achieves real-time in-store consumer insights with Toluna

Media Research Specialist

Peroni achieves increased brand awareness and rapid on‑demand consumer insights with Toluna QuickSurveys

Peroni

Leonardo Carai

Consumer & Shopper Insight Specialist

Peroni achieves rapid, reliable consumer insights and effective brand tracking with Toluna QuickSurveys

Peroni

Leonardo Carai

Consumer & Shopper Insight Specialist

Pukka Pies achieves 10x faster real-time concept testing and rapid market insights with Toluna PowerConcept

Pukka Pies

Lindsay Filmer

Head of Marketing

Pukka Pies achieves real-time product concept validation in a weekend with Toluna's PowerConcept

Pukka Pies

Lindsay Filmer

Head of Marketing

Relish achieves rapid, board-ready consumer insights with Toluna QuickSurveys

Relish

Sleep Innovations achieves $300K+ research savings and 85%+ response rates with Toluna

Sleep Innovations

Maria Sigmund

Director - New Product Development

SodaStream achieves a health-focused brand pivot and data-driven 'Drink More Water' campaign with Toluna

Soda Stream

The Football Association achieves accelerated, data-driven participation insights with Toluna Tracker

The Football Association

Holly Tyrer

Customer Insights Manager

The Kraft Heinz Company achieves a unifying #FamilyGreatly brand purpose with Toluna insights

The Kraft Heinz Company

Anne Field

Director of Brand Building

The Value Engineers achieve faster client engagement and real-time consumer insights with Toluna QuickCommunities

The Value Engineers

University of Northampton achieves real-time student insight and improved engagement with Toluna's PanelPortal Connect

University of Northampton

Vita Coco achieves rapid consumer insights to define the right occasions for coconut water with Toluna

Vita Coco

Charles Van Es

Vice President of Marketing

VOSS Water launches consumer-approved new sparkling flavors with Toluna QuickSurveys™

Voss Water

Ken Gilbert

CMO

VOSS Water wins health-conscious drinkers by launching winning new flavors with Toluna QuickSurveys

Voss Water

Ken Gilbert

CMO

World’s Largest Media Agency achieves rapid, cost-effective insights to win new business with Toluna QuickSurveys

World’s Largest Media Agency

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