Case Study: Insights West achieves an 18,000-member Western Canada access panel and 25% response rate with Toluna's PanelPortal

Build a Custom “Access Panel” Community

Insights West, a Vancouver-based full-service market research firm, needed reliable, region-specific respondents for clients focused on Western Canada but couldn’t find a suitable supplier. President Steve Mossop faced the challenge of delivering high-quality sample tailored to the Pacific Northwest market, so the company sought a platform partner to build a dedicated panel.

Working with Toluna and its PanelPortal platform, Insights West launched YourInsights.ca — an 18,000-member, double opt-in access panel profiled on 25+ demographic and attitudinal variables. Toluna’s solution delivered a 25% response rate, supports more than 100 clients, and after a $100K investment the panel has paid for itself several times while driving double-digit business growth and stronger brand recognition for Insights West.

Insights West

Steve Mossop

President and Founder