Case Study: Largest Media Company accelerates time-to-insight with GDPR-compliant behavioral tracking from Toluna

Largest Media Company - Customer Case Study

Largest Media Company, a global media agency, needed a partner to deliver high‑quality, GDPR‑compliant interviews and integrated lifestyle data to underpin its worldwide media segmentation and planning. The agency required scripted surveys across key and emerging markets, matched cookie, transactional, behavioral and social data, and reliable forecasting of re‑contact rates — challenges it addressed by working with Toluna on behavioral tracking and global survey fielding.

Toluna standardized core components while allowing in‑market flexibility, integrated cookie, social, behavioral and transactional data, and measured data quality and engagement across devices; it also delivered accurate re‑forecasting of re‑contact rates. Over an 11‑year partnership across 20+ markets Toluna has supported 380k interviews annually with 1.8k interlocked quotas, significantly reducing data collection times, speeding time‑to‑insight, and enabling the agency to append multiple reliable data sources for guaranteed segment representation.