Case Study: Peroni achieves increased brand awareness and rapid on‑demand consumer insights with Toluna QuickSurveys

Peroni - Customer Case Study

Peroni, the Italian brewing company best known for Peroni Nastro Azzurro, needed to boost brand awareness and quickly test pack designs and consumer behaviors in a highly competitive FMCG market. To meet these goals they partnered with Toluna and used Toluna QuickSurveys and Toluna’s digital research services to run brand tracking, pack screening and targeted consumer studies.

Toluna delivered a real-time insights platform, Tracking service and research-team support to design surveys, reach targeted beer-drinker samples and analyze results quickly and cost-effectively. As a result, Peroni achieved increased brand awareness and visibility, gained reliable, actionable feedback to inform marketing decisions, and now uses Toluna QuickSurveys as a regular complement to its traditional tracking.

Peroni

Leonardo Carai

Consumer & Shopper Insight Specialist