Case Study: CNN International gains rapid, quotable global election insights in 24 hours with Toluna

CNN International - Customer Case Study

CNN International needed a rapid, highly reliable global study to gauge interest and awareness of different news sources around the 2016 US Presidential Election. Facing a tight timeline, the broadcaster required quoteable, press‑ready insight fielded across 23 countries in a matter of days with local linguistic versions of the questionnaire, so it partnered with Toluna and used Toluna’s platform.

Toluna launched the study across 23 countries and delivered data within 24 hours, enabling real‑time analysis; CNN International was able to use findings in 19 markets immediately and present results at a client conference in three days. The survey showed widespread international interest in the US election, ranked CNN as the #1 international source for US news, and directly supported the debut of CNN’s new program, “State of the Race with Kate Bolduan.”

CNN International