Case Study: AstraRicerche achieves faster project launches and real-time respondent pricing with Toluna SampleXpress

Real-Time Respondent Pricing & Project Feasibility

AstraRicerche, an Italian market research agency focused on social phenomena and marketing, partnered with Toluna since 2013 and adopted Toluna SampleXpress to solve a recurring problem: the need for rapid respondent pricing and project feasibility for often-complex, after-hours client requests. Before SampleXpress they frequently relied on a project manager and phone calls to Toluna to get pricing, launch projects and check in-field results.

By implementing Toluna SampleXpress, AstraRicerche gained real-time respondent pricing, automated feasibility assessments and the ability to launch CAWI fieldwork without manual intervention. Toluna’s solution shortened time-to-project-launch, enabled evening and weekend starts, improved operational efficiency and delivered cost savings—allowing AstraRicerche to promise faster quotes to clients while retaining Toluna support as needed.

AstraRicerche

Cosimo Finzi

CEO