Case Study: Pukka Pies achieves real-time product concept validation in a weekend with Toluna's PowerConcept

UK-based Pukka Pies Turns to Toluna Advanced Technology to Gauge Customer Appetites for Product Launch

Pukka Pies, a UK-based family-owned manufacturer producing about 180,000 pies and pastries daily, needed fast, reliable feedback on multiple new product concepts to assess appeal, propensity to purchase and brand fit across target markets under tight marketing timelines. To meet this challenge they partnered with Toluna and used Toluna’s PowerConcept real-time concept testing tool.

Toluna’s PowerConcept enabled Pukka Pies to run industry-standard concept tests ten times faster than traditional methods, simultaneously test 8 concepts across 4 market segments, and obtain immediate consumer feedback. Using Toluna’s automated platform Pukka Pies fielded the study and captured real-time insights over a single weekend, with an auto-generated infoboard circulated by Monday to inform strategy and accelerate product launch decisions.

Pukka Pies

Lindsay Filmer

Head of Marketing