Case Study: VOSS Water launches consumer-approved new sparkling flavors with Toluna QuickSurveys™

Voss Water - Customer Case Study

Voss Water turned to Toluna and its Toluna QuickSurveys™ to better understand why consumers buy bottled water and how flavor influences purchase decisions. Faced with data showing 58% of Americans focus more on healthy choices seasonally and 39% are turned off by unflavored water, Voss Water needed timely consumer insight to inform new product development.

Using Toluna QuickSurveys™, Voss Water conducted extensive research and, just in time for spring, launched two all‑natural sparkling flavors—Lemon Cucumber and Tangerine Lemongrass—based on the findings. Toluna’s research ensured the flavor choices matched consumer demand, with the new offerings reported to be “in line with what many consumers are looking for,” helping Voss Water expand its lineup and engage loyal drinkers.

Voss Water

Ken Gilbert

CMO