Case Study: Healthcare Research Specialist achieves real-time access to low-incidence post‑menopausal prescription patients with Toluna's Pharmacy Intercept

Healthcare Research Specialist - Customer Case Study

Healthcare Research Specialist faced the challenge of contacting post‑menopausal women who had been prescribed a specific drug to collect feedback on effectiveness and side effects. Because this was a low‑incidence respondent group and the timeline was tight, the client engaged Toluna’s Pharmacy Intercept service and Pharmacist Network to reach patients who would be difficult to find via standard consumer or ailment panels.

Toluna deployed its Pharmacy Intercept, using pharmacists in its network to intercept qualifying patients in real time as they picked up prescriptions and administer a 10‑minute multimodal survey on‑site. Toluna’s approach delivered extensive, real‑time data on patient use, drug effectiveness and occurrence of side effects, ensuring speed, accuracy and reliable results for the Healthcare Research Specialist.