Case Study: J. Walter Thompson achieves real-time consumer insights with Toluna QuickCommunities

J. Walter Thompson - Customer Case Study

J. Walter Thompson, the global marketing and communications network aiming to become a $2bn company and Agency Network of the Year by 2020, needed faster, scalable consumer insight to support diversification, organic growth, expanding client sectors, stronger planning and talent development. To address this, they engaged Toluna for Research and Panel Management Services, leveraging tools such as QuickSurveys and QuickCommunities alongside their in‑house SONAR team.

Toluna implemented QuickCommunities on the same platform as QuickSurveys, enabling JWT Intelligence to recruit and engage a diversified panel, gather qualitative feedback and personal stories in real time, and convert responses into actionable insights quickly and cost‑effectively. As a result Toluna delivered faster speed‑to‑insight, easier setup, richer trend research and improved audience understanding that directly supported J. Walter Thompson’s growth and planning objectives.

J. Walter Thompson

Sarah Tilley

J. Walter Thompson