Case Study: Pukka Pies achieves 10x faster real-time concept testing and rapid market insights with Toluna PowerConcept

Pukka Pies - Customer Case Study

Pukka Pies, a UK-based, family-owned manufacturer producing roughly 180,000 pies and pastries daily, needed to identify the optimal new-product launch strategy by testing multiple NPD concepts for appeal, purchase propensity and brand fit across target markets. To access consumers in each segment and get fast, actionable results, Pukka turned to Toluna and its PowerConcept real-time concept testing solution.

Toluna used its automated PowerConcept tool to run industry-standard concept tests ten times faster than traditional methods, simultaneously testing 8 concepts against 4 market segments and delivering immediate consumer feedback. The study was fielded over a single weekend, with Toluna’s auto-generated infoboard and visualisations circulated by Monday—enabling the Pukka Pies team to rapidly align on expansion strategy and move new products to market (key study figures shown: 75%, 85%, 78%).

Pukka Pies

Lindsay Filmer

Head of Marketing