Case Study: Cable News Network International achieves rapid, reliable global election insights with Toluna

Cable News Network International - Customer Case Study

Cable News Network International needed fast, press‑quality, multi‑country insight in March 2016 to gauge global interest and awareness of news sources around the 2016 US Presidential Election. They turned to Toluna, using Toluna QuickSurveys and TolunaAnalytics to field a linguistically localized survey across 23 countries and deliver reliable results for media use on a tight timeline.

Toluna launched the study across Europe, the Middle East, Africa, Latin America, Asia Pacific and Canada, delivering data within 24 hours and making results from 19 markets immediately usable; CNN presented findings three days after fielding. The rapid, measurable output from Toluna helped reveal widespread international interest in the US election, identified Cable News Network International as the #1 international source for U.S. coverage, and supported the launch of the new program “State of the Race with Kate Bolduan.”

Cable News Network International

Duncan Morris

Vice President, Research