Case Study: Just Eat achieves real-time ad insights and faster campaign decisions with Toluna's PowerConcept

Global Food Delivery Company Looks to the Strength of Toluna’s Powerconcept to Deliver Real-time Insights in Critical Assessment of Ad Campaign

Just Eat, the world’s leading online food delivery marketplace, needed to quickly evaluate two TV advertising campaigns run in Spain to decide which to scale and to protect advertising spend. They partnered with Toluna and deployed PowerConcept (part of Toluna’s QuickSurveys platform) to obtain rapid consumer feedback and objective measures of brand awareness and intent.

Toluna’s PowerConcept delivered fully automated, real‑time concept testing that measured consumer reactions before and after viewing each ad, giving Just Eat reliable data to guide its choice. The result: Just Eat made a faster, evidence‑based decision about which creative to run, saved time and advertising resources, and reinforced its leadership position in the market thanks to Toluna’s insights.

Just Eat

Nabila Prieto

Marketing Communications Manager