Case Study: Boiron, Inc. achieves faster packaging decisions and real-time insights with Toluna QuickSurveys (Toluna)

Access Real-Time Insights to Accelerate Decision Making

Boiron, Inc., a global homeopathic pharmaceutical laboratory with 19 subsidiaries and operations in over 50 countries, needed to accelerate decision making in its Marketing Studies and Ideas Tank—particularly to get fast, low-cost consumer feedback on packaging and product concepts. To meet the team’s goal of obtaining end-customer opinion “in minutes” while controlling budgets, Boiron, Inc. selected Toluna and its Toluna QuickSurveys solution.

Toluna QuickSurveys gave Boiron, Inc. a flexible, self-serve survey tool integrated with Toluna’s 9+ million international panel, allowing teams to program studies themselves and reach several hundred respondents quickly. In a few months the team ran three packaging tests—each gathering several hundred responses—to deliver near real-time arbitration on creative options; the approach delivered reliable results within budget, is now used regularly for packaging and targeted research, and is being rolled out for international studies.

Boiron, Inc.