Case Study: Brownie Brittle finds the sweet spot in new product development with Toluna

Toluna Helps Brownie Brittle Find the Sweet Spot in New Product Development

Brownie Brittle, the snack brand known for its low‑calorie brownie crisps, faced an ultra‑competitive snack market and growing consumer demand for healthier options. To mitigate risk in new product development and capture real consumer preferences, Brownie Brittle engaged Toluna for on‑demand new‑product insights, leveraging Toluna’s global community to survey its target audience of women 30+.

Toluna ran concept and flavor tests with its community, delivering actionable insights that confirmed a market for healthier snacks and identified chocolate as the clear favorite. Using Toluna’s findings, Brownie Brittle launched an Organic/Non‑GMO line, prioritized chocolate in new SKUs, and moved forward with multiple product developments more confidently and efficiently.

Brownie Brittle

Chris Pruneda

Chief Marketing Officer