Case Study: Brownie Brittle achieves validated new product concepts and reduced development risk with Toluna

Brownie Brittle - Customer Case Study

Brownie Brittle, a snack brand known for its crispy, lower‑calorie brownie pieces, faced the challenge of staying relevant in a crowded snacking category while managing the high cost and risk of new product development. To reduce that risk and capture timely consumer input, Brownie Brittle partnered with Toluna using Toluna QuickCommunities™ and real‑time research services.

Toluna acted as an embedded research partner, testing dozens of flavor and ingredient combinations to capture consumer preferences prior to commercialization. Toluna’s work repeatedly confirmed chocolate as the dominant consumer preference, helped validate the Organic/Non‑GMO Brownie Brittle launch at Expo West, and supported two new product concepts slated for summer — all yielding strong early retailer interest and reducing NPD risk for Brownie Brittle.

Brownie Brittle