Case Study: SodaStream achieves a health-focused brand pivot and data-driven 'Drink More Water' campaign with Toluna

Soda Stream - Customer Case Study

Soda Stream, the leading provider of at‑home carbonation devices, faced a shrinking soda market and needed to reposition its brand toward health-conscious consumers. Soda Stream partnered with Toluna, using Toluna’s real‑time research services to study how ownership of a Soda Stream influences beverage habits.

Toluna’s study showed Soda Stream owners drink 9.5 glasses of water per day versus 6.7 for the general population and just 1.6 glasses of soda versus 3.5 for average Americans (summarized as +43% water, -54% soda). Toluna’s insights powered Soda Stream’s “Drink More Water” campaign, enabling the brand to credibly pivot into the health and wellness category and create advertising that connects with new consumer segments.

Soda Stream