Case Study: Global Technology Solutions Company retains market leadership with Toluna QuickSurveys

A global technology solutions company retains leadership position with Quicksurveys

Global Technology Solutions Company engaged Toluna and its Toluna QuickSurveys to better understand how consumers are using current and new technologies (cell phones, laptops, tablets) and to evaluate warranty options in a rapidly changing market. As a large provider of insurance for consumer electronics operating across 14 countries and serving 280 million consumers, the company needed faster, real-time insights to stay ahead of shifting customer needs and preserve its market leadership.

Toluna delivered real-time feedback and rapid analysis through Toluna QuickSurveys, enabling the customer to make agile business decisions about warranty offerings faster than with traditional market research. As a result, Toluna helped Global Technology Solutions Company spot trends before competitors, make swift product and warranty adjustments, and ultimately win more business while defending its leadership position.