Case Study: Publisher De Agostini achieves 24-hour consumer insights and 10-day product launches with Toluna's automated research solutions

De Agostini - Customer Case Study

De Agostini, a global publisher operating in 46 countries with a 42% market share, needed faster, reliable consumer insight to validate and improve products and shorten a 6–9 month time-to-market. To address this, De Agostini partnered with Toluna and used Toluna’s PowerConcept and QuickSurveys automated research tools to run real‑time concept tests and gather consumer feedback.

Toluna implemented its automated, real‑time concept testing on the QuickSurveys platform, enabling De Agostini to launch a survey and obtain niche consumer insights within 24 hours. As a result, De Agostini shifted to spending 90% of their time on consumer intelligence, redesigned packaging, prepared a targeted TV commercial, and was able to launch the product in shops just 10 days after the study — demonstrating significant reductions in time to insight and time to market thanks to Toluna.

De Agostini

Mauro Gagliardone

International Marketing Innovation Consumer Insight Manager