Toluna
49 Case Studies
A Toluna Case Study
The Value Engineers, a brand and innovation consultancy, faced growing client demand for faster, more actionable consumer insights while clients were often reluctant to allow the extra time needed to field and interpret findings. To solve this, The Value Engineers partnered with Toluna and adopted Toluna’s QuickCommunities to capture rapid, real‑time qualitative feedback alongside quick‑turn quantitative work.
The Value Engineers integrated Toluna’s QuickCommunities into their client workflow to provide real-time qualitative input that complemented fast quantitative studies. Using Toluna, the team accelerated insight delivery, increased client engagement, and—by incorporating consumer feedback into most marketing, brand strategy and innovation recommendations—made decision‑making quicker and recommendations more actionable.