Case Study: Just Eat achieves rapid, actionable TV ad insights with Toluna's PowerConcept

Just Eat - Customer Case Study

Just Eat, the world’s leading online food delivery marketplace, needed fast, reliable consumer feedback to validate and improve its TV advertising. To get actionable insights quickly, Just Eat partnered with Toluna and used Toluna’s PowerConcept solution (powered by Toluna QuickSurveys) to test creative and measure consumer preferences.

Toluna delivered automated, real-time concept testing via PowerConcept, allowing Just Eat to test two different TV advert campaigns on Spanish television. Toluna’s automated reporting highlighted the preferred advert and the key benefits to emphasise, shortening time-to-insight and enabling Just Eat’s marketing team to take immediate, data-driven action.

Just Eat

Nabila Prieto

Marketing Communications Manager