Case Study: IMRG (the UK’s online retail association) deepens retail research and gains real-time consumer insight with Toluna

Imrg Uses Toluna to Deepen The Depth of Their Retail Research

IMRG, the UK's online retail association that delivers 120 benchmark metrics to help 100+ members improve online and mobile retail performance, needed real‑time consumer insight to supplement its hard data and expert opinion. IMRG chose Toluna and its survey panels/real‑time consumer insight service to quickly capture what retail customers actually think and to break responses down by demographic segments.

Toluna supplied topical survey data on fashion, e‑retail, online shopping and in‑store trends that IMRG used to generate news, boost visibility with non‑members, drive social activity and speaking engagements, and secure article placements in outlets such as Retail Times, BusinessMoney and Internet Retailing. Toluna’s service enabled IMRG to capture snapshot consumer sentiment rapidly, deepen its research beyond the 120 metrics, and deliver more actionable insight to its 100+ member organisations.

IMRG