Case Study: Globally Market Research Company expands client portfolio and accelerates insights with Toluna QuickSurveys

Quicksur veys helps research agency expand its client portfolio

Globally Market Research Company, a division of a leading insight and consultancy group operating in 15 markets with 20+ offices and 400+ clients, needed a survey platform with more robust question types and analytics than Google Surveys to run point-of-sale concept tests. They turned to Toluna and its QuickSurveys product to meet those requirements.

Toluna’s QuickSurveys provided more DIY programming and enhanced analytics, allowing the firm to shorten time to insights while keeping costs equivalent to their previous solution. As a result, Toluna’s solution enabled Globally Market Research Company to expand concept testing from a few test clients to its entire client portfolio and win new clients.