Case Study: World’s Largest Media Agency achieves rapid, cost-effective insights to win new business with Toluna QuickSurveys

Quicksur veys gives a compe titive edge to one of the world’s largest media agencies

The World’s Largest Media Agency — a subsidiary of the largest advertising media company with 7,000 employees and $9.96 billion in billings — needed fast, credible data to strengthen pitch presentations and demonstrate a deep understanding of prospects’ challenges. To gain a competitive edge in new-business pitches, the agency adopted Toluna QuickSurveys to surface key data points they can present during meetings.

Toluna delivered QuickSurveys plus TolunaAnalytics, giving the agency speed-to-insight (survey results in just a few hours), cross-tab reporting and PowerPoint export, and the ability to buy credits in bulk for upfront cost savings. These capabilities helped streamline operations, improve margins and win new accounts — generating new revenue and enabling the agency to retain clients for repeat business with continued Toluna-powered insights.