Case Study: Media Research Specialist achieves real-time in-store consumer insights with Toluna

Media Research Specialist - Customer Case Study

Media Research Specialist needed a way to capture authentic, in‑store feedback from shoppers recruited via SMS short codes and QR codes. Toluna recommended using TolunaMobileTM to capture real‑time respondent perceptions of in‑store displays and menu items while shoppers were still in the store.

Toluna implemented pull surveys through TolunaMobileTM, distributing QR codes via in‑store signage, SMS and WAP; responses were captured live and delivered through TolunaAnalytics. Toluna’s solution provided immediate, in‑the‑moment data and enabled the client to weight results, create segments, run significance tests, generate cross‑tabulations, and produce PowerPoint reports on demand.