Case Study: CPG company achieves real-time, in-the-moment deodorant usage insights with TolunaMobile Diary (Toluna)

CPG Company - Customer Case Study

CPG Company faced the challenge of tracking daily, in-the-moment usage and feedback on a deodorant test product and needed a way to survey respondents each day. Toluna recommended using its TolunaMobile Diary (TolunaMobileTM) solution to administer a multi-wave daily diary study and capture product-usage feedback as it occurred.

Toluna implemented the TolunaMobile Diary by inviting panelists, mailing the test deodorant, pushing mobile surveys and reminders, and allowing respondents to log usage in real time. Toluna’s approach delivered immediate, in-the-moment responses—more authentic and timely than delayed emailed surveys—and improved engagement and data capture for the CPG Company.