Toluna
49 Case Studies
A Toluna Case Study
Healthcare Research Specialist engaged Toluna to help reach a specific list of primary care physicians and other general practitioners (including nurse practitioners, medical assistants and hospital personnel) who were high-prescribers of a particular drug. The client had limited contact information for these hard-to-reach respondents, so Toluna’s Healthcare Practice stepped in using its List Match service and proprietary Curizon physician panel.
Toluna audited and matched the client’s list to pre‑opted Curizon panel members, applied a “pay all” incentive structure and multimodal interviewing, and delivered results in real time via TolunaAnalytics. As a result, Healthcare Research Specialist accessed the exact high‑prescribing medical professionals they needed, received high‑quality, targeted responses quickly, and completed the study with engaged, qualified respondents.
Healthcare Research Specialist