Case Study: Peroni achieves rapid, reliable consumer insights and effective brand tracking with Toluna QuickSurveys

Peroni - Customer Case Study

Peroni, the Italian brewing group best known for Peroni Nastro Azzurro, needed a research partner to run brand awareness, pack screening and consumer behaviour studies to better inform marketing decisions. They chose Toluna for its digital research capabilities, using Toluna QuickSurveys and Toluna Tracking to reach target beer drinkers and gather timely insights.

Toluna delivered a mix of DIY and researcher-supported QuickSurveys, ongoing Tracking, TolunaAnalytics and support from its Italian research team to design questionnaires and build reports. As a result, Peroni gained rapid, 24/7 on-demand access to their audience, reliable insights that respected budget constraints, and a solution that complements traditional tracking — helping Peroni meet its research goals and improve marketing decision‑making.

Peroni

Leonardo Carai

Consumer & Shopper Insight Specialist