Mopinion B2B Case Studies & Customer Successes

In order to succeed in a more complex and digitising world, you'll need a helping hand when it comes to finding out exactly what your customers want and need. Mopinion provides you with the #1 Feedback Software for Web, App and Email. At Mopinion, we make it easy for you to discover missing insights and optimise digital experiences. You know what users are doing. Now find out why. Join over 250+ enterprises with forward-thinking digital teams such as Air France-KLM, Bol.com, Colgate-Palmolive, Engie, KPN, TomTom, Scania and many more.

Air France‑KLM achieves improved internal knowledge management and better customer service with Mopinion

Air France-KLM

Thomas Langenberg

Product Manager

Albert Heijn achieves improved online customer experience and satisfaction with Mopinion

Albert Heijn

Rosanne Heijligers

Customer Experience Analyst

Allianz unlocks key to conversion optimisation with customer feedback

Allianz

Stefan Ballegooie

Conversion Specialist

Alpharooms achieves agile, actionable customer feedback for A/B testing with Mopinion

Alpharooms

Simon Kennedy

Head of CX

Amsterdam Airport Schiphol achieves higher parking booking conversions and real-time customer insights with Mopinion

Amsterdam Airport Schiphol

Joost Schafrat

Transport Advisor

Astore elevates customer satisfaction with user insights

Astore

Christophe Costa

Senior Product Manager

Atrify achieves comprehensive customer satisfaction insights and UX improvements with Mopinion

Atrify

Daniel Haupt

Certified Product Owner

From Gaps to Growth: Away’s Journey with Customer Insights

Away

Ben Schweitzer

Director of User Experience

Beerwulf achieves actionable Voice of the Customer insights with Mopinion

Beerwulf

Lars Harmsen

Head of User Experience

Bokadirekt creates the optimal customer journey with consumer feedback

BokaDirekt

Victor Cabrera

Optimisation Lead

Bureau Krediet Registratie (BKR) achieves deeper customer insights and a smoother online experience with Mopinion

Bureau Krediet Registratie

Dionne van Nieuwamerongen

Marketing & Communications Representative

Calvin Klein achieves data-driven decision-making with Mopinion

Calvin Klein

Davy Schuyt

CRO Manager

Canterbury City Council leverages feedback to achieve customer centricity online

Canterbury City Council

David Newell

Product Manager

CareerOne achieves real-time user feedback and improved usability with Mopinion

CareerOne

Ben Schutz

Business Analyst

Claudia Sträter achieves improved customer experience and faster issue resolution with Mopinion

Claudia Sträter

Carlos Hovel

Online Marketer

CNV Vakmensen achieves real-time content optimisation and increased visitor engagement with Mopinion

CNV Vakmensen

Arnoud Terpstra

Online Marketer

Conrad Electronic achieves an optimized online customer journey with Mopinion

Conrad Electronic

Matthijs Gaikema

Head of Analysis & Control

De Bijenkorf achieves a premium omnichannel shopping experience with Mopinion

De Bijenkorf

Wouter Brackel

UX Design Lead

de Jong Intra Vakanties achieves higher online conversions and clearer customer insights with Mopinion

De Jong Intra Vakanties

Marvin Soekra

E-Commerce Manager

Decathlon rolls out Mopinion feedback software in 23 countries

Decathlon

Enhancing online funnels with customer feedback

DELTA

Jasper Boonman

Web Analyst

Devitt Insurance Services achieves higher online conversions and fewer drop-offs with Mopinion

Devitt Insurance Services

Tom Warsop

Marketing Manager

DPG Media achieves unified customer feedback and streamlined product improvements across all online news brands with Mopinion

Dpg Media

Emma Haagen

UX Researcher & Product Analyst

How Etos stays in touch with their online customers

Etos

Emiel Hoosemans

Lead Conversion Specialist

GO Sport achieves optimised website navigation and customer insights with Mopinion

GO Sport

Benjamin Courgeon

E-commerce and Marketplace Offer Manager

How HEMA uses customer feedback to measure performance

Hema

Floor Hickmann

UX Manager

HomeQgo taps into the online customer journey with user feedback

HomeQgo

Lars Harmsen

Head of User Experience

HomeQgo - Customer Case Study

HomeQgo

Lars Harmsen

Head of User Experience

Intergamma (GAMMA & KARWEI) achieves higher conversions and faster UX fixes with Mopinion

Intergamma

Erik van Houwelingen

Lead CRO and Web Analyst

Interpolis achieves improved customer insights and streamlined feedback management with Mopinion

Interpolis

Christiaan Buitenhuis

Senior Market Researcher

K2 Systems achieves actionable user insights and improved usability in K2 Base with Mopinion

K2 Systems

Lucas Toulon

Assistant of CEO

Kia Motors Netherlands achieves increased customer trust and uncovers website issues with Mopinion

Kia Motors Netherlands

Jorrit Van Werven

Marketing Coordinator Digital

How Lely gathers feedback worldwide with Multi-Language Reporting

Lely

Michael de Jong

User Experience Researcher

Leroy Merlin France achieves actionable online VoC insights and improved user satisfaction with Mopinion

Leroy Merlin France

Nicolas Haese

Customer Experience Manager

Leroy Merlin France achieves higher conversion rates with Mopinion

Leroy Merlin France

Nicolas Haese

Customer Experience Manager

Lowell Nordics supercharges client engagement with Mopinion

Lowell

Bahadir Gurkan

Service Designer

How Luminor Group transforms corporate banking with user feedback

Luminor Group

Nika Lomidze

Senior Product Manager for Corporate Digital Channels

Luxury Escapes defines its digital strategy and boosts customer satisfaction with Mopinion

Luxury Escapes

Nathan Contin

Customer Service Team Leader

MeisterTask achieves improved user experience and a 20% lift in Japanese customer satisfaction with Mopinion

MeisterTask

Silviu Oprean

Growth Marketing and Translation Manager

N3Wstrategy achieves daily Voice of the Customer insights to improve online customer experience with Mopinion

N3Wstrategy

Nils Schmeling

Founder and Managing Partner

NCSA achieves faster user research and better product insights with Mopinion

NCSA

Angie Truby

Consumer Insights Manager

Nederlandse Loterij achieves seamless mobile customer experience and actionable player feedback with Mopinion

Nederlandse Loterij

Maurice Meijers

Head of Online Design & Development

NS (Dutch Rail) achieves higher online conversions and reduced exit rates with Mopinion

NS Dutch Rail

Omoda achieves automated, actionable customer feedback with Mopinion

Omoda

Elodie Janse

Customer Experience Manager

Prins Petfoods achieves an improved online customer journey with Mopinion

Prins Petfoods

Romy Kälin

Data & Communications Specialist

Inside the Voice of Customer program of Reale Seguros

Reale Group

Matteo Vassallo

CX Specialist

Recharge.com achieves real-time customer insights and a stronger customer-first strategy with Mopinion

Recharge.com

Angelo Tinella

Director of Customer Experience

Rijksoverheid.nl optimises the user journey with digital feedback

Rijksoverheid.nl

Martijn Warmoeskerken

Team Lead for UX Research & Analytics

Robeco achieves real-time CX insights and faster online improvements with Mopinion

Robeco

Sanne IJben

CX Manager

Schoonenberg Hoorcomfort achieves actionable customer insights and an optimized online client process with Mopinion

Schoonenberg Hoorcomfort

Remy da Thesta

Online Manager

Simpel (Netherlands' largest independent sim-only provider) achieves higher customer satisfaction with Mopinion feedback analytics

Simpel

Youri Treur

Director E-commerce & Customer Service

Škoda Auto achieves improved website user experience and higher conversions with Mopinion

Škoda Auto

Spokeo achieves a scalable, insight-driven VoC program with Mopinion

Spokeo

Brady Gillerlain

Customer Experience Manager

Spokeo achieves deeper customer insights and increased feedback with Mopinion

Spokeo

Brady Gillerlain

Customer Experience Manager

SportScheck achieves improved UX and conversion insights with Mopinion

SportScheck

Bastian Linder

Head Of User Experience & Customer Service

Squla (Benelux educational software leader) increases newsletter engagement with Mopinion Email Feedback

Squla

Olivier Somer

Loyalty Manager

Stedin achieves real-time website feedback and improved online experience with Mopinion

Stedin

Sjoerd Hartman

Product Owner

How SUPER RTL keeps a pulse on user satisfaction

Super RTL

Daniel Haupt

Product Owner

The Economic Board achieves actionable visitor insights to tailor content with Mopinion

The Economic Board

Anne Kregting

Content Specialist

TomTom achieves real-time customer feedback insights with Mopinion

TomTom

Remko Strik

How Topicus maximises their products with digital feedback

Topicus

Max de Rooij

Data Analyst

Translink achieves a seamless, customer-centric online experience with Mopinion

Translink

Milou van Hagen

CX Advisor

Travix International achieves global real-time feedback and improved customer satisfaction with Mopinion

Travix International

Benjamin Groenewoud

Product Owner CRO

TUI achieves real-time multichannel customer insights and improved conversions with Mopinion

TUI

Rosa Diederen

Digital Product Owner

United News Network achieves actionable user insights and faster UX improvements with Mopinion

United News Network

Sebastian Flach

Team Lead of Customer Care

URSSAF achieves real-time customer feedback and faster UX improvements with Mopinion

URSSAF

Vodafone Ireland drives customer focused obsession across its digital channels

Vodafone

Fran Jordan

Design & Content Chapter Lead

Volkswagen achieves improved online customer satisfaction and reduced complaints with Mopinion

Volkswagen

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