Case Study: United News Network achieves actionable user insights and faster UX improvements with Mopinion

How UNN uses Mopinion feedback to gain insights

United News Network (UNN) is a Karlsruhe-based press service provider behind PR solutions like PresseBox and lifePR. Tasked with guaranteeing a smooth, intuitive online experience for customers who post releases and manage features in their portal, UNN needed a reliable, automated way to capture user feedback because their customer-care team cannot always engage personally.

UNN integrated Mopinion feedback surveys across the portal—notably in the newsroom—to collect in-process user input. The surveys quickly revealed concrete needs (for example, an input field/button to message the company from the newsroom); UNN has already implemented several requests and is developing the newsroom messaging feature, reporting positive insights and stronger, scalable customer engagement.

United News Network

Sebastian Flach

Team Lead of Customer Care