Case Study: Simpel (Netherlands' largest independent sim-only provider) achieves higher customer satisfaction with Mopinion feedback analytics

How Simpel boosts customer experience using Mopinion

Simpel is the largest independent sim‑only provider in the Netherlands, active since 2007, with a website that serves both potential and existing customers—including a personal account area for managing subscriptions. Their ongoing challenge is to continuously improve customer experience by making information and self‑service easy to find and by collecting timely, actionable feedback from users navigating the site.

To meet that need they implemented Mopinion’s feedback analytics, which captures high‑quality, immediate responses from active site users and integrates well with other tools. Mopinion’s intuitive dashboard and targeted on‑page surveys (especially in the account area) give Simpel clear insight into customer satisfaction and needs, enabling them to maintain high satisfaction levels and continuously optimize their services.

Simpel

Youri Treur

Director E-commerce & Customer Service