Case Study: Škoda Auto achieves improved website user experience and higher conversions with Mopinion

Skoda Optimising Overall User Experience

Skoda, one of the world’s oldest automotive manufacturers, partnered with Mopinion after launching a new Dutch-market website that revealed navigation gaps, confusing user flows and self‑service issues. To quickly identify which parts of the site needed attention and capture real-time customer sentiment, Skoda implemented a structured feedback program to monitor visitor experience and prioritize fixes.

Using Mopinion’s Customer Feedback Intelligence platform, Skoda collected and analyzed large volumes of feedback, published select responses on-site, and ran customer panel tests to validate changes. The insights led to content and process improvements, a reduction in recurring issues, higher conversions, and a better 24/7 service experience — supported by a user‑friendly tool and responsive Mopinion team.

Škoda Auto