Case Study: Spokeo achieves deeper customer insights and increased feedback with Mopinion

Spokeo selects Mopinion as its VoC Solution

Spokeo is a people‑intelligence service used by more than 18 million people a month to find contacts, verify identities and reduce fraud. Although Spokeo already collected feedback via online and offline surveys, the team found their setup limiting as they sought deeper customer understanding and a better way to define and measure customer success. They needed a scalable VoC solution with seamless feedback submission, flexible insight collection and automated reporting.

Spokeo selected Mopinion for its highly customisable digital VoC tools — elegant, easy‑to‑deploy forms, a tidy analytics portal and responsive support — which reduced user friction and increased both the volume and variety of feedback. Mopinion is now used for targeted CSAT/NPS collection, passive bug reports, open‑text analysis and proactive on‑site announcements; Spokeo reports faster insight aggregation and expects stronger product decisions, improved responsiveness to user needs and better qualitative and quantitative metrics going forward.

Spokeo

Brady Gillerlain

Customer Experience Manager