Case Study: Beerwulf achieves actionable Voice of the Customer insights with Mopinion

Beerwulf gathers VoC insights with Mopinion feedback

Beerwulf, part of the HEINEKEN Group, is an online craft beer shop launched in the Netherlands in 2017 and now active in over 10 European countries. Because the website is their sole sales channel, Beerwulf needed reliable customer insight across many different visitor journeys. Their previous tool, Hotjar, proved too limited—lacking targeting options, response-rate metrics, and efficient analysis—so they needed a more flexible way to collect qualitative feedback and understand who was visiting and why.

They chose Mopinion for its personal service, focus and affordability, and now use it to capture NPS and run precisely targeted surveys and polls. These touchpoints help pinpoint drop-off causes and test interest in new pages, features and products, giving Beerwulf actionable VoC insights without overburdening customers. The team reports greater confidence in creating an ongoing online dialogue with visitors and expects a long, productive partnership.

Beerwulf

Lars Harmsen

Head of User Experience