Case Study: Reale Group improves digital customer experience with Mopinion

Inside the Voice of Customer program of Reale Seguros

Reale Group’s Reale Seguros, an international insurance group operating in Italy, Spain and Chile, needed a better way to understand customer experience across its website and user portal. Before using Mopinion, the team relied on internal assumptions and lacked real customer insights into key digital tasks like payments, login and account access.

Mopinion provided a user-friendly Voice of Customer feedback solution with surveys on the homepage and within the portal, plus real-time alerts for negative feedback. The results helped Reale Seguros identify a login issue blocking portal access, improve policy display, and close the loop on more than 200 feedback items since February 2022, supporting stronger customer loyalty and satisfaction.

Reale Group

Matteo Vassallo

CX Specialist