Case Study: TomTom achieves real-time customer feedback insights with Mopinion

TomTom - Customer Case Study

Acuity Scheduling customer Errol De Jesus launched a freelance copywriting and translation business just before the COVID-19 pandemic and struggled with finding clients, managing time, and setting boundaries while supporting a young family. Facing the uncertainty of early freelancing, limited resources, and the pressure to fit industry expectations—especially as a BIPOC creator—she needed a simple way to book meetings, streamline client intake, and grow professional connections without losing control of her schedule.

Errol used Acuity Scheduling to share booking links with prospects, build intake forms, and create appointment types for networking calls, which led directly to meetings with marketing directors and ongoing client work. The tool helped her automate admin tasks, expand her network, protect her time, and ultimately land clients during the pandemic while enabling clearer contracts, better boundaries, and a more sustainable freelance business.

TomTom

Remko Strik