Case Study: HomeQgo achieves more efficient customer feedback automation with Mopinion

HomeQgo - Customer Case Study

homeQgo, a sustainability-focused company in a fast-growing and highly competitive market, needed a better way to manage customer feedback across the customer journey. Working with Mopinion, the team used feedback software to replace a manual survey process and improve the online customer experience, while also gaining more insight into what customers need.

Mopinion helped homeQgo automate feedback collection through CRM-linked email surveys, embedded NPS questions, and CES forms on key website pages. Responses were sent into Google Analytics and internal reporting tools, enabling faster analysis and follow-up; the NPS email surveys achieved about an 18% response rate, and the company reported greater efficiency, continuous feedback, and more data-driven decisions across teams.

HomeQgo

Lars Harmsen

Head of User Experience