Case Study: Squla (Benelux educational software leader) increases newsletter engagement with Mopinion Email Feedback

Squla sets out to increase newsletter engagement with user feedback

Squla, a Benelux market leader in educational software for children in grades 1–8, wanted to boost newsletter engagement and understand whether its email content met the needs of both parents and schools. With a growing user base and regular newsletters aimed at individual subscribers and institutional customers, Squla began collecting online feedback to learn how readers experienced their emails.

Using Mopinion for Email, Squla deployed two targeted feedback forms—one for individual customers and one for schools—to gather quick, actionable responses. The feedback is routed to a central inbox, giving the team immediate insights to better tailor messages by audience; next steps include deeper analysis, management and follow-up to further optimize campaign performance.

Squla

Olivier Somer

Loyalty Manager