Case Study: BokaDirekt improves the customer journey with Mopinion

Bokadirekt creates the optimal customer journey with consumer feedback

BokaDirekt, Sweden’s largest marketplace and app for booking beauty and health services, needed a better way to understand user preferences and identify website improvements as it grew across web and mobile. To support its customer journey goals, BokaDirekt turned to Mopinion for a flexible consumer feedback solution that could work across both its website and app.

Mopinion implemented adaptable feedback tools such as feedback buttons and slide-in pop-ups, enabling BokaDirekt to collect insights at key points in the user journey and act on them quickly. The results included data-backed changes like validating demand for Swish payments and a 65% increase in app downloads, helping BokaDirekt improve its online platform and user experience.

BokaDirekt

Victor Cabrera

Optimisation Lead