Case Study: Amsterdam Airport Schiphol achieves higher parking booking conversions and real-time customer insights with Mopinion

Amsterdam Airport Schiphol - Customer Case Study

Schiphol Airport, the fourth-largest airport in Europe serving over three million passengers a month, relies on onsite parking as a major convenience and revenue driver. Facing strong competition from rail, buses, taxis and private operators, Schiphol redesigned its online parking booking pages and needed a way to quickly gauge customer experience and identify issues while visitors were still engaged.

Schiphol deployed Mopinion’s real-time customer feedback software with tailored questions and a centralized dashboard to monitor behavior across booking stages. The insights enabled immediate fixes (contact-form problems, same‑day booking friction), increased conversions, roughly 150 feedback submissions per day, fewer routine contact-center calls, and a shift toward prioritizing convenience and availability alongside price; Schiphol is now considering broader rollout.

Amsterdam Airport Schiphol

Joost Schafrat

Transport Advisor