Case Study: Bureau Krediet Registratie (BKR) achieves deeper customer insights and a smoother online experience with Mopinion

BKR selects Mopinion as its customer feedback software provider

BKR (Bureau Krediet Registratie) is the Dutch non-profit that registers credit data for millions of consumers. With nearly nine million users regularly checking credit information, BKR faced heavy website traffic from people seeking applications, registration details and answers to FAQs, so it needed a reliable way to capture online feedback and identify friction in the application process and site content.

BKR selected Mopinion for its end-to-end feedback solution — combining feedback collection, analysis and action-management tools that allow tagging of open-ended responses and easy sharing with colleagues. The platform delivered deeper customer insights, helped BKR verify the sufficiency of website information, and guided improvements to site content and processes to create a smoother online customer journey.

Bureau Krediet Registratie

Dionne van Nieuwamerongen

Marketing & Communications Representative