Case Study: de Jong Intra Vakanties achieves higher online conversions and clearer customer insights with Mopinion

How Customer Feedback Supports de Jong Intra Vakantie’s Online Vision

De Jong Intra Vakanties, a well‑known Dutch tour operator with over 45 years in the market and an 8.9 customer score (Reisgraag Award winner), faced a complex online booking journey where customers use multiple devices and long decision timelines. To better understand and optimize that journey, the team sought a feedback solution and chose Mopinion for its flexibility and value to turn customer input into actionable insights rather than speculation.

They deployed targeted feedback at key touchpoints—using Customer Effort Score, Goal Completion, exit surveys and page‑level feedback buttons—then used Mopinion’s tagging and AI tools to surface themes and run A/B tests. This revealed payment‑process confusion, led to clearer payment information on product pages, and produced measurable uplifts in conversions; faster tagging automation and strong vendor support also sped ongoing improvements.

De Jong Intra Vakanties

Marvin Soekra

E-Commerce Manager