Informa TechTarget

Informa TechTarget informs, influences and connects the world’s technology buyers and sellers, helping accelerate growth from R&D to ROI. With a vast reach of over 220 highly targeted technology-specific websites and over 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market. Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that have the potential to deliver significant impact and measurable outcomes to our clients: • Trusted information that shapes the industry and informs investment • Intelligence and advice that guides and influences strategy • Advertising that grows reputation and establishes thought leadership • Custom content that engages and prompts action • Intent and demand generation that more precisely targets and converts Informa TechTarget is headquartered in Boston, MA and has offices in 19 global locations.

[24]7.ai Harnesses Priority Engine Intent Data to Grow Its Database and Deepen Engagement

[24]7.ai

Kevin Payne

VP of Global Field Marketing

How 128 Technology Increased Lead Generation by 20x with Priority Engine

128 Technology

Kenny Dellovo

Lead Development Manager

How 8x8 Uses Priority Engine™ to Enable Channel Partners and Fuel Pipeline

8x8

Daniel Streeter

Channel Marketing

How AppNeta Is Using Intent Data to Re-Envision Demand Gen and Successfully Fuel Pipeline

AppNeta

Amanda Bohne

Vice President of Marketing

AppNeta sees 50% month-over-month growth in Marketing Qualified Leads with Priority Engine

AppNeta

Amanda Bohne

Vice President of Marketing

How Cato Networks Generated 100 New Opportunities and Expanded their Business Using Priority Engine™

Cato

Cisco Breaks the Mold for Channel Marketing Programs with Data-Driven Marketing Services from TechTarget

Cisco

Tina Bunch

Marketing Program Manager

Driving More Revenue with Full-funnel Marketing

Cisco

Jenny Hooks

U.S. Digital Marketer Lead

How Citrix Uses Priority Engine to Increase Pipeline and Enhance Their Data Warehouse

Citrix

Barry Magee

Director of Business Intelligence

High-growth security startup accelerates demand in a highly competitive market

CommCreative

Amy Grucela

Director of Strategy

How Commvault is Driving ROI with Data-driven Marketing

Commvault

Staci Gullotta

Digital Marketing Strategist

Cornerstone’s Intent-Driven Transition from Demand to Full-Funnel ABM

Cornerstone

Priority Engine Helps DataCore Generate Quality Leads that Converted Into $750K in Pipeline in Under 12 Months

Datacore

Michel Portelli

Senior Director EMEA Marketing

How DataStax Generated $1M in Pipeline using Priority Engine

DataStax

Grant Swanson

Senior Director of Demand Generation

Leveraging Market Momentum with Effective Integrated Marketing That’s Always On

Dell EMC

Beth White

Marketing Vice-President

How Digital.ai Optimized Target Account Engagement with Informa TechTarget

Digital.ai

Sarah Richards

Senior Director of EMEA and APAC Marketing

Driving Top Line Business Growth with Global Integrated Marketing

Dimension Data

Pam Casale

Senior Vice President of Marketing

Distil Networks Leverages Integrated TargetROI for Full-funnel Marketing

Distil Networks

Nicole Markisohn

Marketing Automation Manager

Druva Builds Fully Integrated Demand Generation Engine for Increased Revenue and Consideration

Druva

Ryan McCurdy

Director of Demand Generation

Operationalizing a fully integrated demand gen engine at Druva

Druva

Ryan McCurdy

Director of Demand Generation

How EDB uses Priority Engine to Generate More MQLs for their Target Accounts

EDB

Courtney Brown

Marketing Manager

Entrust’s Inside Sales Team Generates More Qualified Opportunities Using Priority Engine Insights

Entrust

Normand Charette

Enterprise Security Sales Specialist

Focus Technology Leverages Intent Data to Improve Sales Alignment and Accelerate Pipeline

Focus Technology Solutions

Doug Alexander

Chief Executive Officer

TechTarget Helps Websense Take a Strategic, Accountbased Approach to Sales Opportunities

Forcepoint

Ashlea Marrow

Field Marketing Specialist

How Genesys Enhances ABM with Real Purchase Intent from Priority Engine

Genesys

Fred Serpa

Regional Marketing Manager

Integrated Campaign Reaches Key Decision Makers, Delivers Quality, Targeted Leads

Imperva

Kathleen Wiegmann

Director of Marketing

Instaclustr triples marketable database with real purchase intent from TechTarget

Instaclustr

Gina Massetani

Marketing Director

How Involta Uses TechTarget’s Priority Engine and Content Syndication to Generate More Demand

Involta

Chris Massey

Director of Marketing

Iron Supercharges Lead Nurturing and Sales Engagement with Priority Engine

Iron

Kris Bondi

Vice President of Global Marketing

How LANSA uses Priority Engine to Build Pipeline and Convert More Opportunities

LANSA

Bryan Frankel

Sales Director

High-quality Leads Create Actionable Sales Opportunities for Channel Partners

Leads onDemand

Paul Turrell

Principal

How Magna5 Accelerates Sales with TechTarget’s Confirmed ProjectsTM to Increase Deal Size by 20%

Magna5

Ryan Burns

VP of Marketing

Mitel Leverages TechTarget’s Priority Engine Purchase Intent Insight to Build Significant Pipeline in EMEA

Mitel

Colin Mann

Demand Generation Director

Mitel Boosts SQLs with TechTarget’s Priority Engine and TargetROI Solutions

Mitel

Derek Gunn

Global Marketing Automation Specialist

From Upstart to $870 Million Acquisition

NetApp

Tracy Earles

Senior Demand Manager

Priority Engine enabled inside sales to take a more personalized approach that generated 40 meetings in 3 months

Operatix

Phil McKinley

Account Manager

How TechTarget’s Priority Engine and Content Syndication Helped Panda Boost Brand Awareness and Break into New Accounts

Panda Security

Jennifer Reid

Director of Marketing, NA

Panda Boosted Brand Awareness and Enabled Sales to Break into New Accounts Using Priority Engine and Content Syndication

Panda Security

Jennifer Reid

Director of Marketing, NA

How PortSys Uses TechTarget to Generate More Demand and Boost Sales

PortSys

Tim Boivin

Director of Marketing

How QTS Data Centers Breaks into More Fortune 1000 Accounts with Priority Engine

QTS

Kelly Michael

Marketing Director

How Red Hat Closed $7M of Marketing Influenced Pipeline using Priority Engine

Red Hat

Isabel Morcillo Angulo

EMEA Senior Marketing Programs Manager

Accelerating Time-to-Value Fast-Growing Reduxio Implements Priority Engine to Power Pipeline Contribution

Reduxio Systems

Mike Grandinetti

Chief Marketing and Strategy Officer

How Rezilion Converts More Marketing Qualified Leads with Priority Engine

Rezilion

Tal Klein

Chief Marketing Officer

How Rich Contacts Leverages Priority Engine to Generate Leads and Enable Sales

Rich Contacts

Simon Watson

Managing Director and Founder

Rolta AdvizeX Leverages Confirmed Projects and Priority Engine to Generate More Qualified Pipeline

Rolta Advizex Technologies

Nicole Williams

Marketing Coordinator

How Schneider Electric Uses Priority Engine™ Intent Data to Generate Pipeline and Engagement

Schneider Electric

Alexander Pasch

Senior Media Strategist

How Service Express built out its demand engine and kept running fast the whole time

Service Express

Nate Spurgess

Demand Marketing Manager

How ServiceNow Drives Customer Expansion at Scale Through Partners

ServiceNow

Ashley Eikenberry

Director, Partner Marketing, Global Partners & Channels

How SHI Leveraged Confirmed Projects to Influence Pipeline for Partner Campaigns

SHI

Jared Cordes

Director of Growth Marketing Campaigns

How Shure Leverages an Integrated TechTarget Program to Fuel Pipeline and Increase Deal Value by 240%

Shure

Amy Donahue-Kelley

B2B Performance Marketing Lead

TechTarget and HPE SimpliVity Turning Better Market Visibility into Competitive Success

SimpliVity Corporation

Andrea Benson

Vice President of Demand Generation & Marketing Operations

How to Build, Scale & Evolve the Modern Data-Driven Demand Gen Engine

Talkdesk

What an Actual Marketing Transformation Really Looks Like

TIBCO

Mervyn Alamgir

Senior Director, Demand Generation

How Unitrends Uses Priority Engine to Generate Better Leads and More Demand

Unitrends

Monica Fairbanks

Sales Development Manager

Verizon - Customer Case Study

Verizon

How the VMware Tanzu® Team Fueled their ABM Program to Generate 34x ROI using Priority Engine

VMware

Heidi Jackman

CMO SlideRocket

How WhiteHat Security Increases Targeted Pipeline with Priority Engine and Content Syndication

WhiteHat

Miles Krone

Demand Generation Manager

Windstream achieved 500% year-over-year qualified lead growth using Priority Engine

Windstream Enterprise

Abe Sanchez

Digital Marketing Manager

How ZeOmega Leveraged an Omni-Channel Strategy with Xtelligent Healthcare from TechTarget to Engage Target Accounts

ZeOmega

Gus Orr

Manager, Marketing

Zoom Enables Successful AccountBased Marketing Strategies Using Priority Engine™ Insights

Zoom

Austin Martin

ABM Program Manager

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