Informa TechTarget B2B Case Studies & Customer Successes

Informa TechTarget informs, influences and connects the world’s technology buyers and sellers, helping accelerate growth from R&D to ROI. With a vast reach of over 220 highly targeted technology-specific websites and over 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market. Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that have the potential to deliver significant impact and measurable outcomes to our clients: • Trusted information that shapes the industry and informs investment • Intelligence and advice that guides and influences strategy • Advertising that grows reputation and establishes thought leadership • Custom content that engages and prompts action • Intent and demand generation that more precisely targets and converts Informa TechTarget is headquartered in Boston, MA and has offices in 19 global locations.

[24]7.ai achieves database growth and deeper engagement with Informa TechTarget's Priority Engine

[24]7.ai

Kevin Payne

VP of Global Field Marketing

128 Technology achieves a 20x increase in lead generation with Informa TechTarget's Priority Engine

128 Technology

Kenny Dellovo

Lead Development Manager

8x8 achieves 20% higher conversion and $1.5M in new monthly recurring revenue with Informa TechTarget Priority Engine

8x8

Daniel Streeter

Channel Marketing

AppNeta achieves higher-quality demand generation and accelerated pipeline growth with Informa TechTarget intent data

AppNeta

Amanda Bohne

Vice President of Marketing

AppNeta achieves 50% month-over-month growth in Marketing Qualified Leads with Informa TechTarget's Priority Engine

AppNeta

Amanda Bohne

Vice President of Marketing

Cato Networks achieves 100 net-new opportunities and expands pipeline with Informa TechTarget Priority Engine

Cato

Cisco achieves $25M+ SQL pipeline and more than half of partner SQLs with Informa TechTarget's Priority Engine

Cisco

Tina Bunch

Marketing Program Manager

Cisco achieves higher revenue and 45% sales‑qualified lead conversion with Informa TechTarget's IT Deal Alert

Cisco

Jenny Hooks

U.S. Digital Marketer Lead

Citrix achieves increased pipeline and fourfold lead conversion with Informa TechTarget’s Priority Engine

Citrix

Barry Magee

Director of Business Intelligence

CommCreative achieves 253% increase in MQLs and 27% fewer unqualified leads with Informa TechTarget's Priority Engine

CommCreative

Amy Grucela

Director of Strategy

Commvault achieves higher ROI and 10–30x engagement with Informa TechTarget's always-on, data-driven marketing

Commvault

Staci Gullotta

Digital Marketing Strategist

Cornerstone achieves full-funnel, intent-driven ABM and stronger pipeline with Informa TechTarget

Cornerstone

DataCore achieves $752K in pipeline in under 12 months with Informa TechTarget's Priority Engine

Datacore

Michel Portelli

Senior Director EMEA Marketing

DataStax achieves nearly $1M in marketing-generated pipeline with Informa TechTarget's Priority Engine

DataStax

Grant Swanson

Senior Director of Demand Generation

Dell EMC (Data Domain) achieves 10x revenue growth and 11K leads with Informa TechTarget

Dell EMC

Beth White

Marketing Vice-President

Dimension Data achieves 40% of top opportunities and drives global top-line growth with Informa TechTarget

Dimension Data

Pam Casale

Senior Vice President of Marketing

Distil Networks achieves full-funnel qualified lead growth and higher engagement with Informa TechTarget

Distil Networks

Nicole Markisohn

Marketing Automation Manager

Druva achieves 350% revenue growth and 30% higher shortlist consideration with Informa TechTarget

Druva

Ryan McCurdy

Director of Demand Generation

Druva operationalizes a fully integrated demand-gen engine to accelerate growth with Informa TechTarget

Druva

Ryan McCurdy

Director of Demand Generation

EDB boosts MQL generation for target accounts with Informa TechTarget’s Priority Engine

EDB

Courtney Brown

Marketing Manager

Entrust achieves more qualified opportunities and faster prospecting with Informa TechTarget's Priority Engine

Entrust

Normand Charette

Enterprise Security Sales Specialist

Focus Technology Solutions accelerates sales and adds $1.2M to pipeline with Informa TechTarget Priority Engine

Focus Technology Solutions

Doug Alexander

Chief Executive Officer

Forcepoint achieves $1.54M net new pipeline and stronger sales‑marketing alignment with Informa TechTarget's Qualified Sales Opportunities

Forcepoint

Ashlea Marrow

Field Marketing Specialist

Genesys achieves enhanced ABM and faster lead acceleration with Informa TechTarget's Priority Engine

Genesys

Fred Serpa

Regional Marketing Manager

Imperva achieves 201% of lead-generation goal and 1,600+ qualified enterprise leads with Informa TechTarget

Imperva

Kathleen Wiegmann

Director of Marketing

Instaclustr achieves 3x growth in marketable database and 42% SQL-to-opportunity conversion with Informa TechTarget

Instaclustr

Gina Massetani

Marketing Director

Involta achieves intent-driven, pre-qualified leads and higher conversions with Informa TechTarget Priority Engine

Involta

Chris Massey

Director of Marketing

Iron accelerates lead nurturing and shortens sales cycles with Informa TechTarget Priority Engine

Iron

Kris Bondi

Vice President of Global Marketing

LANSA achieves pipeline growth and higher opportunity conversion with Informa TechTarget's Priority Engine

LANSA

Bryan Frankel

Sales Director

Leads onDemand achieves high-quality, near-term sales opportunities and a 3-month sales-cycle reduction with Informa TechTarget

Leads onDemand

Paul Turrell

Principal

Magna5 accelerates sales and boosts deal size 20% with Informa TechTarget’s Confirmed Projects™

Magna5

Ryan Burns

VP of Marketing

Mitel achieves $2M EMEA pipeline and doubled email engagement with Informa TechTarget’s Priority Engine

Mitel

Colin Mann

Demand Generation Director

Mitel achieves 80% qualified leads and up to 20% higher nurture click-through rates with Informa TechTarget’s Priority Engine and TargetROI

Mitel

Derek Gunn

Global Marketing Automation Specialist

NetApp (formerly SolidFire) achieves $870M acquisition and $3.2M pipeline with Informa TechTarget

NetApp

Tracy Earles

Senior Demand Manager

Operatix achieves 40 qualified meetings in 3 months and 4x conversion lift with Informa TechTarget's Priority Engine

Operatix

Phil McKinley

Account Manager

Panda Security achieves increased brand awareness and new-account wins with Informa TechTarget's Priority Engine and Content Syndication

Panda Security

Jennifer Reid

Director of Marketing, NA

Panda Security achieves increased brand awareness and new-account wins with Informa TechTarget's Priority Engine and content syndication

Panda Security

Jennifer Reid

Director of Marketing, NA

PortSys achieves more demand and boosts sales with Informa TechTarget

PortSys

Tim Boivin

Director of Marketing

QTS Data Centers achieves Fortune 1000 account penetration and sales and marketing alignment with Informa TechTarget Priority Engine

QTS

Kelly Michael

Marketing Director

How Red Hat Closed $7M of Marketing Influenced Pipeline using Priority Engine

Red Hat

Isabel Morcillo Angulo

EMEA Senior Marketing Programs Manager

Reduxio Systems achieves nearly 100% meeting conversion and accelerated pipeline contribution with Informa TechTarget's Priority Engine

Reduxio Systems

Mike Grandinetti

Chief Marketing and Strategy Officer

Rezilion converts more Marketing Qualified Leads into opportunities with Informa TechTarget's Priority Engine

Rezilion

Tal Klein

Chief Marketing Officer

Rich Contacts generates a 7‑figure pipeline and accelerates SQLs with Informa TechTarget's Priority Engine

Rich Contacts

Simon Watson

Managing Director and Founder

Rolta Advizex Technologies sources 20% of annual qualified leads and expands deal size with Informa TechTarget Priority Engine and Confirmed Projects

Rolta Advizex Technologies

Nicole Williams

Marketing Coordinator

Service Express achieves faster demand generation and higher-quality leads with Informa TechTarget's Priority Engine

Service Express

Nate Spurgess

Demand Marketing Manager

ServiceNow achieves 3,000+ leads annually and 30%+ pipeline growth with Informa TechTarget

ServiceNow

Ashley Eikenberry

Director, Partner Marketing, Global Partners & Channels

Shure achieves 240% higher deal value and a 44% larger B2B database with Informa TechTarget

Shure

Amy Donahue-Kelley

B2B Performance Marketing Lead

SimpliVity Corporation achieves 7X increase in buyer consideration and boosts market visibility with Informa TechTarget

SimpliVity Corporation

Andrea Benson

Vice President of Demand Generation & Marketing Operations

Talkdesk achieves a modern, scalable data-driven demand gen engine with Informa TechTarget

Talkdesk

TIBCO achieves intent-driven marketing transformation and increased pipeline with Informa TechTarget

TIBCO

Mervyn Alamgir

Senior Director, Demand Generation

Unitrends achieves better leads and more demand with Informa TechTarget

Unitrends

Monica Fairbanks

Sales Development Manager

Verizon achieves scalable ABM-driven revenue growth with Informa TechTarget

Verizon

VMware Tanzu achieves 34x ROI on ABM with Informa TechTarget's Priority Engine

VMware

Heidi Jackman

CMO SlideRocket

How WhiteHat Security Increases Targeted Pipeline with Priority Engine and Content Syndication

WhiteHat

Miles Krone

Demand Generation Manager

Windstream Enterprise achieves 500% year-over-year qualified lead growth with Informa TechTarget Priority Engine

Windstream Enterprise

Abe Sanchez

Digital Marketing Manager

Zoom achieves successful account-based marketing with Informa TechTarget's Priority Engine

Zoom

Austin Martin

ABM Program Manager

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