Case Study: Commvault achieves higher ROI and 10–30x engagement with Informa TechTarget's always-on, data-driven marketing

How Commvault is Driving ROI with Data-driven Marketing

Commvault, a global data and information management software company, needed better sales‑and‑marketing alignment, higher sales productivity and improved follow-up. To solve this, Commvault partnered with Informa TechTarget and adopted an always‑on, persona‑based content and intent strategy using TechTarget’s Activity Intelligence, Brand Engage Units (BEUs), Embedded Sites and IT Deal Alert qualified opportunities.

Informa TechTarget implemented an integrated program—BEUs, embedded site presence, ongoing content syndication and Activity Intelligence dashboards feeding CRM and sales workflows—so Commvault could surface purchase‑intent signals and prioritize outreach. The results were measurable: BEUs drove 10–30× industry‑average CTRs and up to 80% re‑engagement rates; by dollar, 10% of Commvault’s pipeline had touched TechTarget content and 30% engaged via content syndication; overall marketing now touches 80% of new‑prospect funnel and 96% of existing customers, accelerating sales engagement and pipeline.

Commvault

Staci Gullotta

Digital Marketing Strategist