Case Study: Cato Networks achieves 100 net-new opportunities and expands pipeline with Informa TechTarget Priority Engine

How Cato Networks Generated 100 New Opportunities and Expanded their Business Using Priority Engine™

Cato, a network security company building SASE solutions, needed a fast, reliable source of intent data to grow quickly and compete with larger vendors. To solve this, Cato turned to Informa TechTarget and its Priority Engine (along with TechTarget Lead Generation) to identify in-market prospects and understand prospects’ specific topics and use cases.

Using Informa TechTarget’s Priority Engine to fuel segmented email nurture streams and give SDRs direct prospecting insights, Cato improved engagement and sales prioritization. The program delivered measurable impact: Cato sourced about 100 net-new opportunities in a year, achieved higher email engagement from Priority Engine prospects versus other lead sources, and expanded target account buying teams—demonstrating clear pipeline growth from Informa TechTarget’s solutions.

Cato