Case Study: DataCore achieves $752K in pipeline in under 12 months with Informa TechTarget's Priority Engine

Priority Engine Helps DataCore Generate Quality Leads that Converted Into $750K in Pipeline in Under 12 Months

Datacore, a pioneer in software‑defined storage, needed a reasonably priced source of high‑quality, in‑market leads to set meetings with net‑new customers and get on vendor shortlists. To solve this challenge, Datacore partnered with Informa TechTarget and used Priority Engine to identify contact‑level data for prospects actively researching relevant solutions.

Informa TechTarget’s Priority Engine delivered the contact‑level intent data Datacore needed, enabling them to reach new prospects, book meetings at low cost, and increase visibility on buyer shortlists. In under 12 months Priority Engine sourced 84 opportunities and generated $752K in pipeline (the case summary also references $750K), significantly improving lead quality and conversion.

Datacore

Michel Portelli

Senior Director EMEA Marketing