Case Study: Focus Technology Solutions accelerates sales and adds $1.2M to pipeline with Informa TechTarget Priority Engine

Focus Technology Leverages Intent Data to Improve Sales Alignment and Accelerate Pipeline

Focus Technology Solutions, a high-growth value-added reseller, needed to get in front of the right decision-makers at the right time to accelerate sales cycles and expand into new technology practices. To solve this, the company partnered with Informa TechTarget and adopted the Priority Engine intent-data platform to fuel more precise, timely demand-generation and sales outreach.

Informa TechTarget’s Priority Engine consolidated intent signals, ranked accounts and surfaced named prospects and topical interests, enabling highly targeted telemarketing, email and direct-mail campaigns, simplifying MDF requests, and tightening sales-marketing alignment. As a result, Focus Technology Solutions shortened time-to-opportunity, secured additional MDF funding, and added $1.2 million to pipeline within five months of onboarding Priority Engine.

Focus Technology Solutions

Doug Alexander

Chief Executive Officer