Case Study: Cisco achieves higher revenue and 45% sales‑qualified lead conversion with Informa TechTarget's IT Deal Alert

Driving More Revenue with Full-funnel Marketing

Cisco, the worldwide leader in networking, needed to accelerate MQL/SQL generation for direct sales and channel partners across a wide and diverse product portfolio while reaching buyers who research outside vendor sites. To power a full-funnel, intent-driven approach, Cisco partnered with Informa TechTarget and used TechTarget’s IT Deal Alert service to identify high-intent prospects and place targeted content where buyers are already researching.

Informa TechTarget delivered IT Deal Alert Qualified Sales Opportunities and intent-driven content placement that fed directly into Cisco’s sales and channel workflows. The outcome: roughly 45% of IT Deal Alert opportunities convert to Sales Qualified Leads for direct sales, and when routed to channel partners conversion rates run 50–70%, enabling Cisco to scale revenue-generating engagement with minimal extra qualification.

Cisco

Jenny Hooks

U.S. Digital Marketer Lead