Case Study: Panda Security achieves increased brand awareness and new-account wins with Informa TechTarget's Priority Engine and Content Syndication

How TechTarget’s Priority Engine and Content Syndication Helped Panda Boost Brand Awareness and Break into New Accounts

Panda Security, a leading cybersecurity solutions provider, faced minimal marketing activity and needed a way to generate higher-quality leads and give its sales team tools for proactive prospecting. To address this, Panda partnered with Informa TechTarget, deploying Content Syndication across TechTarget web properties and using Priority Engine to surface intent-driven prospects and account insights.

Informa TechTarget’s Content Syndication and Priority Engine gave Panda’s BDRs and sales reps targeted lists and rich contact/company intent data; BDRs call through lists of roughly 200 accounts weekly and have sourced a significant number of meetings to hand off to sales. The result was stronger brand awareness, better lead quality, improved meeting-set and completion rates, and more effective account penetration — outcomes Panda credits to Informa TechTarget’s platform and account management.

Panda Security

Jennifer Reid

Director of Marketing, NA